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Marketing Manager job in Las Vegas

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Las Vegas, Nevada (NV) Hourly Rate
Job Ref:  1835873772
Employer:  Log In or Register Here
Category:  Marketing
Job Type:  Full Time
Country:  United States
State:  Nevada (NV)
City:  Las Vegas
Salary and Benefits:  Hourly Rate
Our Site: NuLeaf

NuLeaf NV - Full Time Position based in Las Vegas or Reno, NV
NuLeaf is Nevada's premier brand of medical cannabis dispensaries, providing the finest medical cannabis products to qualifying patients across the state. With 17 years of knowledge and experience operating dispensaries, our organization represents the gold standard of excellence for medical cannabis access. We foster a compassionate community that advances knowledge and inspires wellness.
This position requires an individual who can drive statewide marketing campaigns, provide a strategic marketing approach, and reporting on marketing efforts and results.
The Marketing Manager fills a critical role in the execution of tactical marketing for dispensary operations for the brand in Nevada. The Marketing Manager is responsible for directly supporting day-to-day marketing, advertising, and public relations functions of the business. Daily duties include but are not limited to marketing NuLeaf products and brand by developing and implementing digital and social media marketing and advertising campaigns; track sales data; assist in developing promotions; plan meetings and trade shows; maintain databases and websites; prepare reports and email; maintain marketing automation platform. This position reports directly to the COO.
Key Responsibilities:
Conceptualize and implement marketing and advertising campaigns relevant to the Nevada market
Assemble and analyze sales forecasts; prepare marketing and advertising strategies, plans, and objectives
Plan and execute promotional offerings and campaigns
Execute the social media updates for the company, ensure the content and messaging aligns with the company's strategy and vision for the brand
Engage with customers and provide world class customer service through social media channels; plan and deliver community management strategies through social media
Report social media mentions internally; provide useful feedback to product and marketing teams
Maintain industry-specific directory listings and respond to online reviews and inquiries via email and social media channels
Maintain and update website content; liaise with vendors and manage projects and deliverables to completion
Plan and develop internal and external newsletter content; draft and schedule email blasts to stakeholders on an ongoing basis
Create and edit marketing content and copy; maintain and update marketing automation platform and content
Keep promotional materials ready by coordinating requirements with graphic design team; inventorying stock; placing orders; verify receipt
Support executive team by analyzing and summarizing sales data, market trends, forecasts, account analyses, new product information; relay customer services requests
Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintain research databases
Plan meetings and trade shows: identify, assemble, and coordinate requirements; establish contacts; develop schedules and assignments; manage mailing lists
Monitor budgets by comparing and analyzing actual results with plans and forecasts
Update job knowledge by participating in educational opportunities; read trade publications
Accomplish organizational goals by accepting ownership for, and accomplish, new and different requests; explore opportunities to add value to job accomplishments
Follow health, safety and sanitation guidelines
Comply with dress code requirements
Punctuality and minimal absenteeism
Follow NuLeaf Safety Code of Conduct
Follow NuLeaf Emergency Action Plan in the event of an emergency
Perform other duties as assigned
Required Knowledge, Skills and Abilities:
Possess a minimum of three years of direct marketing experience
Experience in the medical cannabis industry preferred, but not required
Medical Cannabis Recommendation
High School Diploma or GED required; Bachelor's Degree preferred
Must be willing to travel up to 10% of the time and occasionally be available to attend events on nights and weekends.
Experience with B2C marketing, social media, digital marketing, marketing automation tools, market segmentation, marketing research
Experience with project coordination, project management, reporting research results, process improvement, initiative, planning, financial skills
Exceptional customer service skills, ability to understand the customer
Articulate, professional communication, excellent verbal, written and interpersonal communication and active listening skills
Demonstrated ability to multi-task for extended periods of time
Excellent problem-solving, negotiation, mediation, and conflict resolution skills
Knowledge of basic computer functions (PC platform, POS system)
Strong attention to detail and ability to focus
Ability to work both independently and as a member of a team
Ability to adapt and change job tasks according to business demands
Ability to understand and follow written and verbal instructions
Ability to work accurately, quickly and efficiently and to learn and execute protocols quickly
Ability to speak, read, write and understand the primary languages used in the workplace; bilingual skills a plus
Ability to work scheduled shifts and arrive for work on time; be punctual and present
Ability and willingness to work flexible hours including evenings, weekends and holidays to meet the needs of the business.
Physical Demands:
Ability to lift up to 40 lbs
Ability to sit and or stand for periods up to four hours at a time
No cannabis allergies
Working at NuLeaf:
This is an hourly, non-exempt position
Medical, dental, vision benefits for full-time employees
Paid Time Off
Sick Pay
Employee Discount
Education and training to support your development
ref: (1835873772)
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